Title was changed from "The
Reno Brothers" to promote
the title song sung by Elvis
Presley.
Of all the movies starring
Elvis Presley, this is the
only one in which he didn't
get top billing. He was
billed third, after Richard
Egans and Debra Paget.
The footage of Elvis Presley
singing 'Love Me Tender' at
the end was shot after
preview audiences reacted
badly to his character's
fate. This new footage
created a continuity error,
as Elvis had dyed his hair
black by the time of the
additional shooting, while
in the movie his hair color
was closer to blonde.
Elvis Presley's real-life
backing musicians Scotty
Moore, Bill Black and D.J.
Fontana were not
allowed to play the roles of
the band in the movie
because according to the
casting crew they didn't
look like country musicians.
The part of "Clint Reno" was
originally offered to 20th
Century-Fox contract players
Robert Wagner and Jeffrey
Hunter and also actor
Cameron Mitchell before
Presley got it on loan to
Fox from Hal B. Wallis to
whom he was under contract.
Elvis Presley is credited as
co-writer of the film's four
songs, but in fact had
little to do with writing
them; it was just for
purposes of royalties. Elvis
did reveal at a 1968 press
conference , when asked
about his 'lack of
songwriting, in general'
that he did contribute one
line of lyrics to the title
song, 'Love Me Tender'.
A record number of prints of
'Love Me Tender' were struck
in 1956 to accommodate the
demand for Elvis Presley's
movie debut.
Extra scenes and lines were
added for Elvis Presley's
character, which was
originally supposed to be a
minor role before he got the
part.
When the film played in
theaters, Elvis Presley's
fans were screaming so loud
that audiences couldn't hear
any of his lines.
In its opening weekend film
it shot to #2 in Variety's
list. Only James Deans' film
Giant had more viewers.
The film was produced by
20th Century-Fox but the
premiere was at the
Paramount Theater on
Broadway in New York City.
Thousands of fans were
outside the building on the
night of premiere. A huge
paperboard with the image of
Elvis Presley was on the
outside of the building.
Made back its production
cost - approximately
$1,000,000 - on its opening
weekend.
Although this started out as
a "B" feature, it wound up
costing approximately
$1,000,000. It reportedly
made its production cost
back in only the first three
days of release.
Elvis Presley was later
offered the starring role in
director Robert D. Webb's
next film, The Way To The
Gold, but 20th
Century-Fox refused to pay
the $250,000 plus 50% of the
profits that Elvis' manager
asked (Fox had offered
$150,000 plus 50%).
The title song, "Love Me
Tender" was taken from the
Civil War ballad "Aure Lea",
written by W. W. Fosdick
(words) and George R.
Poulton (music). That song
first appeared on the screen
in 1936 sung by a Francis
Farmer in "Come And Get It".
It was adopted, almost from
its' beginning, as the
"school song" of The West
Point Military Academy and
was part of the soundtrack
for The West Point Story and
The Long Grey Line (1954).
Possibly the first American
film to use a 'Squib hit' on
an actor (using an explosive
under clothing with a blood
pack to simulate a bullet
hit).
Elvis' hair is black during the final 'Love
Me Tender' reprise, but closer to blonde in the rest of the film.
Love Me Tender is a
western drama set immediately after the Civil
War. In Elvis Presley's first film, he appears
in the secondary role of Clint Reno. This was
the only time in his acting career that Elvis
received second billing. Clint, the youngest of
the four Reno brothers, stayed behind to run the
family farm during the war while his older
brothers were off fighting for the Confederacy.
Star Richard Egan plays
Vance Reno, the eldest brother whom the family
believes to have been killed in battle. Upon
returning home, Vance is shocked to discover
that Clint has married Vance's former
sweetheart, Cathy, played by Debra Paget. The
love triangle, complicated by the greedy actions
of some unscrupulous ex-Confederates, eventually
pits brother against brother, resulting in
Clint's death. The downbeat ending is tempered
by the brothers' reconciliation as Clint dies in
Cathy's arms.
Actor Richard Egan who
played Vance Reno, older brother to Elvis'
character, Clint, was a high ranking officer in
the U.S. Army during W.W.II. He received a
master's degree at Stanford and taught school at
Northwestern before deciding to become an actor.
He won a Golden Globe award in 1953 as Most
Promising Male Newcomer.
Neville Brand played Mike
Gavin, the man who shot and
killed Elvis' character.
Brand had joined the Army in
1939, intending to make it
his career, and became the
fourth most decorated GI in
World War II. While in the
army he made his acting
debut in army training
films, which changed the
direction of his life. Brand
went on to play in 79 movie
roles and 29 TV roles. His
heavy features and gravel
voice made him a natural
tough guy. He would play
gangster Al Capone in four
different projects.
Mildred Dunnock played
Elvis' mother.
Dunnock was nominated twice
for the Best Supporting
Actress Oscar - first for
Death Of A Salesman (1951)
and then for Baby Doll
(1956). She was a
schoolteacher before
becoming a character
actress.
Bruce Bennett played Major
Kincaid. Bruce Bennett was
his name as an actor. Before
that he was known as Herman
Brix, a silver medal winner
for shot put in the 1928
Olympics. He was personally
picked by Tarzan creator
Edgar Rice Burroughs to
follow in the footsteps of
fellow Olympic stars Johnny
Weissmuller and Buster
Crabbe to play the role of
Tarzan on the silver screen.
He would go on to play in
119 movies.
Barry Coe, who played Mr.
Davis, won a Golden Globe in
1959 as Most Promising Male
Newcomer, nominated with
Troy Donahue, George
Hamilton and James Shigeta.
Shigeta's greatest fame came
with the film Flower Drum
Song and he later co-starred
with Elvis in the film
Paradise Hawaiian Style.
Producer David Weisbart
would go on to produce three
more Elvis movies: Flaming
Star, Follow That Dream and
Kid Galahad. Weisbart's
credits included producing
Rebel Without A Cause (1955)
and an Oscar nomination for
Best Editing for Johnny
Belinda (1948).
Writer Robert Buckner had
won both a Writers Guild Of
America award and a Golden
Globe award for Bright
Victory (1951) and had
received an Oscar nomination
for writing for the film
Yankee Doodle Dandy.
Behind The Scenes of
Love Me Tender
Elvis' first experience as a
Hollywood actor was closely
followed in the
entertainment press from the
day he was assigned a role
in Love Me Tender until the
day the film was released.
The close scrutiny affected
the outcome of the film in
several ways. Originally
called The Reno Brothers,
this western drama was
retitled after a number of
articles announced that
advanced sales for 'Love Me
Tender' -- one of the songs
recorded for the film --
exceeded a million copies.
It was the first time
advanced sales for a single
release had ever surpassed
the million mark, and the
producers capitalized on the
publicity by changing the
film's title.
The
enormous amount of press
coverage also affected the
film's conclusion. During
production, fanzines leaked
that Elvis's character was
supposed to die near the end
of the film. As originally
shot, the final scene
features Mother Reno
solemnly ringing the dinner
bell as her three remaining
sons toil in the fields.
Pain and loss are registered
on the faces of Mother Reno
and Cathy, who mourn the
death of Clint. Elvis'
legion of fans were
disturbed by the news that
their idol was to be killed
off in his first film.
In
an attempt to counter an
'adverse public reaction,'
Twentieth Century-Fox shot
an alternative ending in
which Clint is spared. For
reasons known only to the
producers, this second
ending was rejected. A
compromise ending was used
instead. Clint is killed as
called for in the original
script, but the final shot
superimposed a ghostly
close-up of Elvis as Clint
crooning 'Love Me Tender' as
his family slowly walks away
from his grave. The fans
were then left with a final
image of Elvis doing what he
was famous for...singing.
Prior to the film's premiere
at the Paramount Theater in
New York, a 40-foot likeness
of Elvis as Clint Reno was
erected atop the theater's
marquee. Part of the
ceremony surrounding the
unveiling of the huge cutout
included placing the world's
largest charm bracelet,
which measured nine feet,
around the figure's wrist.
The charms depicted various
events in Elvis's career,
and the bracelet was a giant
replica of one being
merchandised across the
country. Some fans attending
the unveiling carried
placards that complained
about Elvis's on-screen
death, but Presley
biographers have speculated
that Colonel Tom Parker, the
singer's notorious manager,
passed them out to garner
even more publicity.
If
the promotion surrounding
Love Me Tender generated
excitement among Elvis fans,
it generated loathing among
the critics. Reviewers
around the country were
lying in wait for the film,
and many were brutal in
their assessment of Elvis'
performance. In a
particularly scathing review
for Time magazine, one
critic compared Elvis'
acting and screen presence
to that of a sausage, a
'Walt Disney goldfish,' a
corpse, and a cricket -- all
in the same brief review.
Many did not confine their
criticism to Elvis' screen
performance. Critics used
the opportunity to reiterate
the same complaints the
Establishment had always
hurled at Elvis, including
his singing style, his hair,
his Southern background, and
his fanatical following.
If
Elvis cried over the
mean-spirited reviews, then
he cried all the way to the
bank. The film recouped its
production costs within
three days of release,
guaranteeing that Elvis'
Hollywood future would be
lucrative.
The Story
Behind The
Song: Love
Me Tender
Written by
George R
Poulton,
Vera Matson,
Elvis
Presley,
1956.
Elvis
Presley
might not
have had one
of his hit
records if
the Poulton
family
hadn't left
England in
1835 to seek
a new life
in America.
They settled
in
Lansburgh,
New York,
where young
George
learnt
violin and
piano, and
hoped to
move into
conducting.
At the age
of 12 he
also tried
composing
and, over
the next two
decades, had
more than 20
songs
published.
It was the
age of
minstrel
shows, which
often
featured
jaunty,
upbeat
songs. With
this in
mind,
Poulton
composed a
tune, with
words by
lyricist
William
Whiteman
Fosdick,
which would
be a
contrast - a
simple
sentimental
ballad with
the highly
traditional
theme of a
beautiful
young woman
with shining
hair.
They called
the song
Aura Lee and
it was
published
and
copyrighted
in
Cincinnati
in 1861: As
the
blackbird in
the spring,
'Neath the
willow tree
Sat and
pip'd I
heard him
sing
Sing-ing
Aura Lee.
Aura Lee!
Aura Lee!
Maid of
golden hair;
Sunshine
came along
with thee,
And swallows
in the air.
Although
Aura Lee
was
successful
as a
minstrel
song, it
gained
unexpected
popularity
with the
trainee
soldiers at
West Point,
where it
quickly
became a
graduating
class song
and gained
new words
(by LW
Becklaw),
soon
becoming
known as
Army Blue.
The song was
also known
later as
The Violet
and The
Girl With
the Golden
Hair.
Soon after
Aura Lee
was
released,
the American
Civil War
began. Music
is often
part of war.
Certain
music gains
a special
currency
among the
combatants -
and so it
was with
this
conflict.
Drums,
fifes,
fiddles,
banjos and
brass were
played by
camp fires,
at
ceremonies,
while
marching,
and even
during
battle.
Aura Lee
became a
favourite
for troops
on both
sides of the
conflict.
The image of
the lovely
girl was
even added
to another
war song,
The
Yellow Rose
of Texas:
Talk about
your
Clementine
Or sing of
Aura Lee.
After the
war,
Aura Lee
was taken up
by
barber-shop
quartets and
recorded by
many
artists, but
its military
connection
still
hovered. In
the 1936
movie 'Come
and Get It',
Frances
Farmer sang
it as two
different
characters
(she played
a mother and
daughter) in
different
voices.
It
reappeared
in 'The Last
Musketeer'
(1952) and
'The Long
Grey Line'
used it as a
West Point
song, under
the titles,
in 1955.
Only a year
later,
Poulton's
melody was
to be
launched to
a much wider
international
audience.
An
entertainment
phenomenon
called
Elvis
Presley
had caused
musical
hysteria
with his
recording of
Blue
Suede Shoes
- a hysteria
that gained
momentum
through
Heartbreak
Hotel,
then
Hound Dog.
With the
royalties
from these
successes,
Elvis bought
a roomy
house in
Audubon
Drive,
Memphis
and, having
reached
impressive
heights in
recording
and
television
studios,
started to
cast his eye
on a
possible
movie
career.
With the
doubtful
guidance of
Col. Tom
Parker, a Dutch
immigrant
made an
honorary
colonel, in
1956 Elvis
was
contracted
into his
first role,
in a movie
to be called
Love Me
Tender. And it was
decided that
in it he
would sing
his
first-ever
non-rock
ballad.
So a song
was needed.
The music
director on
the movie
was Ken
Darby, who
found the
95-year-old
melody
Aura Lee.
The simple
tune needed
no
restructuring,
but new
words were
called for.
It is
believed
that Darby
himself was
responsible
for the
revised
lyrics, but
he gave the
credits to
his wife
Vera Matson
- and
Presley. So
was born the
song
Love Me
Tender.
Elvis
recorded it
in August
1956 on a
large sound
stage
without his
usual band
and backing
singers. The
second take
was declared
satisfactory
and Love
Me Tender
was
unleashed on
a
Presley-enthusiastic
world. It
topped the
Billboard
chart,
remaining
number one
for five
weeks.
Presley and
his manager
had no
compunction
about
rearranging
existing
songs to
suit
themselves.
Wooden
Heart
was a
combination
of new
English
words added
to the
German tune
Muss Ich
Denn,
the French
Plaisir
d'amour
became
Can't Help
Falling in
Love
and It's
Now or Never
was a
rewrite of
O Sole
Mio.
After
Presley,
other
artists
stepped up
to the
recording
mic with
Love Me
Tender:
Connie
Francis, the
Platters,
Tony
Bennett,
Marty
Robbins,
Kenny
Rogers,
Engelbert
Humperdinck,
Paul Anka,
Ray Conniff,
the
Lettermen,
Linda
Ronstadt,
even Frank
Sinatra. It
was
difficult,
however, to
escape the
shadow cast
by Presley's
intimate and
huskily
crooned
performance.
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